Privacy Policy

Last updated: 23-06-2025

This Privacy Policy explains how we collect, use, and share personal information when you use our website or services, or otherwise interact with us. In this document, "we", "our", "us" refers to NYSSA, and “you” refers to any person who visits or interacts with our website, places an order, creates an account, or communicates with us in any other way.

By accessing or using our website and services, you acknowledge that you have read and understood this Privacy Policy, and you consent to our practices as described herein. If you do not agree with our policies, please refrain from using our services.

1. Changes to This Privacy Policy

We may revise this Privacy Policy from time to time to reflect changes in the law, our business operations, or data processing practices. Any updates will be posted on this page along with the updated "Last updated" date. We encourage you to review this Policy periodically to stay informed about how we are protecting your information.

2. Personal Information We Collect

We collect personal information about you through various methods, depending on how you interact with our services. This may include:

Information You Provide Directly: This includes your name, shipping and billing addresses, phone number, and email address. It also includes any information you provide when you place an order, such as payment confirmation and delivery preferences. If you create an account with us, we collect your login credentials and may also store security questions and answers. In addition, any messages you send us through contact forms or support channels are stored as part of your customer record, including any feedback or product inquiries. We also collect data regarding products you mark as favorites or add to your cart.

Please note that if you choose not to provide certain personal information, some of our features may not function properly or may be inaccessible to you.

3. Information We Automatically Collect

When you use our website, we automatically collect certain information about your device and browsing behavior using cookies and similar tracking technologies. This includes the type of device you are using, your browser type and version, your IP address, and how you interact with our pages, such as what you click on and how much time you spend on each section. These tools help us better understand how our users engage with the website, diagnose technical issues, and improve the overall experience for everyone.

4. Information from Third Parties

We may also collect information about you from third-party sources. For example, we may receive data from our e-commerce platform provider (such as Shopify), which helps manage the technical and transactional operations of our online store. Our payment processing partners securely handle your payment information and may provide us with payment confirmation details. Additionally, we work with third-party marketing and analytics providers to better understand the behavior of visitors to our site, measure the effectiveness of our campaigns, and enhance how we present products to you. Any information we receive from third parties is treated in accordance with this Privacy Policy, and we take steps to ensure these partners comply with relevant data protection laws.

5. How We Use Your Personal Information

We use the personal information we collect for a range of purposes that are necessary to operate our business, fulfill your orders, and improve your experience on our website. Specifically, your information is used to:

Process and deliver your purchases
Communicate with you about your orders or any inquiries you make
Provide customer support
Personalize your shopping experience
Manage your account, preferences, and wishlist

In addition, we analyze customer behavior to improve technical performance and user experience. With your consent where required, we may send promotional emails about new collections, exclusive offers, or policy changes. You can opt out at any time via the unsubscribe link in our messages.

We may also use your information to comply with legal obligations, enforce our terms, or protect our rights and those of other users in cases of fraud or abuse.

6. Sharing Your Information

We do not sell your personal information. However, we may share it with trusted partners and service providers such as:

Website hosting and e-commerce platforms (e.g., Shopify)
Payment processors
Logistics and shipping companies
Customer service platforms
Email marketing services

These parties are contractually required to protect your data and use it only for agreed purposes.

We may also share information when legally required (e.g., in response to court orders) or in the event of a merger, acquisition, or sale of assets, provided that your privacy rights continue to be upheld.

7. Your Rights and Choices

You have several rights regarding your personal data. Depending on your jurisdiction, these may include:

Access to your data
Correction of inaccuracies
Deletion of your data
Objection to or restriction of processing
Withdrawal of consent for communications

You can manage most of these through your account settings. For specific requests, please contact us via the Contact Us page. We will respond in accordance with applicable data protection laws.

If you believe your rights have been violated, you may also lodge a complaint with your local data protection authority.

8. Complaints

If you have complaints about how we process your personal information, please reach out via our Contact Us page. If you are not satisfied with our response, you may have the right to escalate your complaint to a relevant supervisory authority depending on your jurisdiction.

9. International Users

Your data may be transferred to and processed in countries outside your own, including the United States. When transferring data from the EU or UK, we use recognized mechanisms such as Standard Contractual Clauses unless the receiving country has adequate data protection laws.

10. Contact

If you have any questions about our privacy practices or wish to exercise your rights, please reach out to us via the Contact Us page on our website.